Uncommon Early 20s Man

Landing Pages..

They are the best thing in the world and sometimes the Worst thing in the world. So you decided to create a landing page. Good job! It is another step into success. But now you are thinking how do I make one? We are going to take ringtones for an example. So looking at different ringtone offers you decided you wanted to do fancyringtones123.com (whatever!).

First of all think about how you can promote it. I’m not talking about keywords but how to create the landing page. Look around in google or yahoo and see how others have made it. Just take 2-3 landing pages and look at the “best” part of each one. Maybe on landing page #1 you like how they made the logo. Then on landing page #2 you like how they done the clickable links. Then on landing page #3 you like how they mixed the colors with the affiliate offer. Put all three together and you got a basic landing page for that niche. But I Repeat. DO NOT COPY IT. There has been so many people who copy everything word for word and image per image. DO NOT do that. Just modify a few things like text and color and the position of the images. Be Creative!.

Adobe Photoshop How to create a landing page

Open Photoshop > File New 800 x 600 ( this is my standard size)

Now you have opened a blank image document. Now add images and offers. What I mean is, if you are doing ringtones and they offer ATT + Nextel. Put a ATT + Nextel logo.

Now if you do not know how to do color changes and applying images then go on google and search on what you need. I will go over on how to make a landing page in detail in later posts. The goal in the landing page is to lure the traffic to make a conversion or have them buy the product.

Remember that you will go through lots of landing pages because you need to TEST TEST TEST for conversion and CTR on the landing page. The best landing page you make is your money maker

There are so many offers to choose from and you don’t know where to start. You can randomly pick an offer and see if you can make money off it. Will it work? Yes, but if you know how to make it work. All these offers do well and there is at least a few others making good money. If the offer really sucks then it wouldn’t be on the network. So how do you pick an offer?

1) Research. Basically just browse for possible keywords the offer might have. Say for example you want to do Scholarships. Well it doesn’t take a rocket scientist to figure out what types of keywords this might have. So I would go on yahoo/ google/ msn and type in. “free scholarships” “easy scholarships”, “college scholarships”, “scholarship grants”, “sign up for scholarship”. Etc.

2) Payout. Most of the time this is how I do it. I look at payout and offer and see if it is worth doing. Simple payouts like email submits or zip submits pay less but it has a high conversion rate vs. blockbuster sign ups. The lower the payout the easier to promote. This isn’t always the case but depends on the situation and offer. Sign up with different affiliate networks and compare which pays better. Always get the one that pays better. Or if you want, you can even ask your affiliate manager for a raise. Offers that are over $20 in my opinion is hard unless you have lots of money to burn and test.

3) Competition. Earlier I said research for keywords and search it. Most likely one offer with a bunch of ads are doing well. Ringtones is a gold mine.. or should I say WAS a goldmine. Search for anything and you get so much ads from affiliates like us. That means people are researching and giving you leads like crazy. But remember competition is a good and bad thing. For starters, competition gives you the impression that the offer is being searched and money is being made. But the bad thing is when there is too much like ringtones, we are all slapping each other in the face because we are bidding against each other. So ringtones.net is laughing at us because we are barley profiting and they are at 100% profit.

4) Testing.  So you got the campaign and you are ready to test it out. I do most of the time is direct link for a day or 2 and see if I get leads/ searches. If I get a lead I know that I have to get tracking ASAP. If I get no searches then there is more work to be done. People have said to always use tracking in the beginning. I agree on this but for me in order to fire up my campaign I direct link and hopefully hit a lead.

5) Track keywords. Important. Very Important. So its up and running and you are breaking even. VERY good job if you hit the breaking even mark. Install some sort of tracking and figure out which keywords are converting. Pause the ones that are NOT converting and also add some more keywords. Just ADD, ADD ,ADD.

6) Landing page / Not to landing page. This is the most confusing part. I have seen people just direct link the offer with tracking and bam! it works. If the advertisers, landing page really needs a make over then go ahead and make one. Just BS your way in and make sure you get a nice CTR. What if the offer has 2 pages to it? I’m talking about having an offer that has a “click here” then traffic clicks and makes a lead by filling out the following page. In my opinion I wouldn’t make a landing page for this because traffic will have to click 3x to get to the offer.

Those are just some advice I can give for someone starting out. There is many more things to learn but that is as basic as it gets.