Uh-Oh Bad Decision
Just like everything in life, we make bad choices while we think it is better. Earlier today I had a collection of about 2,000+ keywords that I have been waiting to test out. So I was being aggressive because if I want to meet my goal this week I have no choice to to let it go. New landing page, new links, new beginnings was what I was thinking. As the day goes by I’m like getting confused. I set out 2,000+ keywords and I was actually thinking, “well if i let about 2,000 keywords go I should have a minimum of 3-5 leads today. My bids were just average and I was going to bid higher tomorrow when QUALITY SCORE kicks in. Remember that if I’m bidding at .50 and I have a higher quality score then you, I’m paying for clicks CHEAPER. So it was average because I’m on a budget. Just about 12 hours pass and I spent a lot of money on clicks already and I was thinking..what!? No leads. I was aware of the # of impressions and which keywords were being clicked. Hmm.. still no leads. Now I see it!! Quickly! Pause all campaigns! . I repeat Pause all campaigns!!
It seems that my new landing page was working properly. But 2/3 of the campaign was through a directory link so I can test out a new landing page. So I have tested 2 landing pages at once. 1/3 was on my main site which proved that it was able to convert and the other was through a directory www.entripunow.com/(landingpage here) . So 2/3 of the clicks was going to the directory and it was going to a 404 page!! Affiliate Marketers worst nightmare!. So the 1/3 was getting traffic but the majority was in my new landing page in the directory. As of right now I’m trying to fix all my links and make sure they work properly. I also found out that in that move, I also messed up my tracking. I made a new campaign and multiple ad groups so all the links are all the same and that was the cause.
I hope that made sense to everyone. I’m like half asleep right now and in a state of panic.
