PPC Evaluation
I am so down right now. Its like 3 days ago I was up 200% Now I’m down to 0%. Because of this I started to do “evaluations” every week. A full evaluation is basically trying to see the past 7 days stats and check every single aspect. You can check kws and take out the ones that are not converting, CTRs, QS, profit vs loss, ad group, ad copy, and of course the landing page. This should take away any technical problems you have in the campaign. But don’t wait until the following week if your having problems in day 1 -3. I would do half evaluation and just remove keywords that are not converting. I suggest a full evaluation so you can improve the campaign and save some $ on stuff you shouldn’t be paying for. Remember that you should always check stats 24/7 to see if something is going bad. Catch the problem before it becomes huge. Now if you are on vacation, depending on the length of time you are away,make sure you check it every now and then . You need a vacation too so don’t stick around in the computer giving your girlfriend a hard time when she wants to go to the beach and your making a landing page. If i was on vacation I would do a 2 day test on the campaign. Remember to NOT set NEW campaigns while on vacation or a few days before. If a campaign is looking bad, just leave it on for another day. If the next day it is still doing bad just pause it or stop it. So that way you are not losing money and hopefully that wasn’t your own campaign, so you still make money drinking a pina colada.
May 25th, 2008 at 6:29 pm
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