PPC Keyword Research #1 Advice
Wow its like 7am right now and I’m hard at work already. I feel that in the morning my productivity rate is at its peak performance. No one is awake and everyone is still sleepy and no one to talk to. The best time of day to manage everything. The hardest part of finding the right keyword is well. . finding the right keyword. If I knew all the answers right now, I would be a super affiliate. But for now I’m not. There are so many keyword tools out there and I have not tried them yet. So far for my niche I am focusing on the long tail keyword.
A long tailed keyword is a chain of keywords that has about 3-5 keywords. For example, if you were promoting acne, you would use :
- How to treat acne
- Best acne medicine for teenagers
- remove blackheads with best medication
- Best medicine to treat blackhead
- free proactive trial
Those are just a few examples. So why wouldn’t you just use “treat acne”, or “acne medicine”. This has to do with the type of customers you are looking for. In PPC you don’t want to waste your money on people who are just researching acne. The customer has to be someone who has a potential of buying the product.
In reallife situations, lets say we go into a dealership. So I walk in and you walk in with me. I talk to the sales rep and ask him I want that White BMW Z4 in the corner. So simple enough because I know what I want and he has a high potential to make a sale. After I buy my car you talk to the sales rep and ask him “I need a car”. In order for him to help you as much as possible hes going to ask, what kind of car? what color? you want a sports car? do you want 4 doors?. ETC. So now hes refining your search and you have a small potential of giving him a sale because you are not targeting what you want. Maybe you just came there to test drive every single car but don’t buy anything.
I hope the gives a bigger picture on the types of keywords you might need. Don’t get me wrong the short term keywords are good too if you have some money to burn.
May 20th, 2008 at 6:43 am
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Jason Rakowski
May 20th, 2008 at 8:39 am
[...] http://www.entripunow.com/2008/05/20/ppc-keyword-research-1-advice/I talk to the sales rep and ask him I want that White BMW Z4 in the corner. So simple enough because I know what I want and he has a high potential to make a sale. After I buy my car you talk to the sales rep and ask him “I need a car”. … [...]