PPC back to the Drawing Board
So this past few weeks my Profit Vs. Loss has been the alltime lost. I had days where it was really good and now it is going downhill. So what is the problem? As of right now I have been brainstorming of what the problem is. I know people are still making money off the niche I’m doing so the problem is not the network itself. My landing page has not changed so that can’t be it either. Time to reevaluate my keywords. In the beginning my main goal was to get some keywords and make One Sale. My goal this week was make $1,000 Gross. My Loss from Yahoo Search Marketing is huge compare to my leads. So this time around I had more experience one what keywords to use and not to use.
It is hard to determine what I done back then but I do have my logs and keywords. My adcopy is better than last time and my Quality Score is at 5 Bars. Everything is running smooth. This time around my main goal right now is going to be changed. I’m going to do my hundred keyword test. Basically it is just putting a bunch of keywords together and testing it for conversion. I have been doing that but in a different way. I would put 1,000 keywords and expect a return. More keywords = more conversions. Well DUH! it doesn’t take a rocket scientist to figure that out. However you also have to put in consideration the amount of keyword Costs vs Daily Spending Budget.
Hypothetical Situation
If you put 1,000 keywords loose then in about ONE day you will be PAYING for 1,000 keywords correct?. So lets say for example all my keywords got like 100 impressions each (1% CTR)and I got 1 click @ AVG CPC = .50. Then lets say for that cpc I get 2 clicks from EACH keyword. That will mean that I am spending about $1 per keyword and ONLY 2 chances for EACH to convert. If you do the math in that one day you will spend $1,000. By the time you get a conversion its either by luck or finding a good keyword. So what am I getting at? Well just like every affiliate marketer no one has $10,000 to burn to begin with. If you did then 1) you saved up. 2) you have a mind of a business man and hate your job. But wait isn’t this a good way to test? YES it is but if your on a budget, losing $1,000 in one day kicks your behind. Then tomorrow you get discouraged and give up and wished you had just bought that new laptop from apple. If you had $10,000 TO BURN then that gives you 10 days to test. In that 10 days each keyword , hypothetically OF COURSE, it will get 20 clicks which means a chance of 20 times to convert. So what? What if 2/3 don’t convert in 10 days? I would be happy with 1/3 of the 1,000 keywords to convert. That is about 333 leads. So in the end of the 10 days you got 333 converting keywords and say payout was $10 = 3,330. You lost $6,670. Bad? No thats good. So delete/pause 2/3 of the non converting keywords. Run the 333kws for 10 days again. So now lets say for every 5 clicks they make a sale 5:1. Total spent @.50 = $1332 Spent. Then your gross is 3,330!. Gross - Loss = Profit = $1198 Round it off to $2,000 PROFIT. So will it take a month for me to actually profit since I lost $6,670? NOPE. In that 20 clicks in a converting keyword you would probably had gotten at least 2 leads. So you would have NOT lost $6,670.
So I figured out where I was going wrong. I don’t let my campaign run long enough to give me some conversions because I get too impatient. I let it run for one day. I lose money I get discouraged then I give up and move on the other keywords. Call me stupid but I learned my lesson. I think I should let campaigns run for at least a few days and having 20 clicks minimum then move on.
“Show me a Successful man I’ll show you a failure”
