How does PPC Work anyways?
Well I have not come across any books or classrooms that talks about PPC or anything internet related because this is still in the process of hitting the books IMO (there has to be books but i havn’t found it). By definition by our friend wikipedia it states.
http://en.wikipedia.org/wiki/Pay_per_click:
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.
Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low at $0.01. Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.[1]“
Ok you can read the definition or scroll down and read my post LOL. I think a picture is better
Basically this is how it works. I mean there is no other way i can simply state it. With each step there are so much stuff to learn. But with every day research from blogs and articles I’m sure you can learn the details. Keep in mind that when I set foot in PPC I had no knowledge of this. I was as new as anyone else reading PPC. Once you get the hang of things most of it turns to self-explanation. I believe everyone is capable of learning how all this marketing works. If you know how to order something online, cook dinner (ok that I do not know!) , etc. then I’m pretty sure you can learn how to it. It only has one factor and that factor is YOU
May 19th, 2008 at 5:20 pm
[...] Martin wrote an interesting post today onHere’s a quick excerptPay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, … [...]
May 19th, 2008 at 9:29 pm
[...] Original post: How does PPC Work anyways? [...]